Customer experience control is table stakes for today’s successful brands, and companies need to come to grips with the fact that you can’t manage what you can’t measure. A sound strategy for assessing customer experience and Read more…
Prospect Theory is the name of the concept developed by Nobel-prize winning professor Daniel Kahneman and Amos Tversky, who were the “Godfathers of modern decision science.” It describes the hidden influences that exist that drive Read more…
Selling doesn’t mean buyers! Educate instead. Selling by educating your current customers, is much easier than acquiring new ones. Experts at digital marketer use the philosophy of retaining customers and utilising current traffic. If you’re just going Read more…
You’ve heard the saying, “You only have one opportunity to make a first impression.” While it may be a cliché, it is true. A positive first impression is an important start to building a relationship Read more…
Customer retention is basically, your businesses ability to keep current customers. Retaining clients is the essential business skill needed to prevent loyal customers from switching to your main competitors. You’ll be happy to hear, retention Read more…
Many of the organizations I have worked with say that customer loyalty means, “the customer buys everything from us.” But buying everything from you does not make them loyal. Great customers? Yes. Loyal customers? Not Read more…
It all comes down to this: We want to save time and money. We’ve made online shopping experiences more convenient, more relevant, and tailored to the customer. We keep using technologies that are disrupting traditional Read more…
I’m a great fan of Apple, and not just because I use their products. For years, Apple has distinguished itself as a company that knows how to build an emotional connection with its customers. Because Read more…
Customer retention is huge for any business, but even more so for membership- or subscription-based businesses. I don’t know that there is one “standard” formula, but there is a mathematically accurate formula: Retention Rate = Read more…
